PixSort — Marketing Dashboard

Ongoing dashboard. Updated whenever something material changes in our chats. Built for Tiff + Spencer.
Last updated: May 31, 2026 Private (localhost + private GitHub repo) Total spend this period: $817.03 Active leads in outreach: 882
🎯
Current focus · next 2 weeks

Go hard on the mom angle

Reverse-engineer the Skool community / similar mom-focused communities, share insights, and recreate the funnel for PixSort. Other experiments (Instagram scrape pipeline, FB Campaign 2, UGC paid) are paused until the mom-angle work returns signal. After 2 weeks (around June 2), decide where to scale next: UGC, paid ads, or something else.

1. Cold email outreach

YouTube creator pipeline

ItemDescriptionStatus
Instantly campaigns (5) 882 leads in MOM YT, 9 senders, 450/day cap. 5 campaigns segmented by creator type: MOM, PHOTOGRAPHY, VLOGGING, BROLL, SMALLBIZ YT. Live
3-email sequence Day 0 / +4 / +11 over 11 days. Intro → "should've explained better" with affiliate offer (20% creator / 30% audience) → final. Live
Round 2 discovery 328 new leads added (137 + 191) on top of Round 1's 499 = 882 total. YouTube → Apify → ICP filter → email enrich → Instantly. Done
Round 3 discovery [Tiff to fill in: which source — IG, more YouTube, other? How many leads? Pushed to Instantly yet?] Done per Tiff
Today's send ramp Today: 104. Target end of week: 450/day. Instantly throttles new sender-campaign pairings on day 1, ramps as trust builds. Ramping
Round 2 sequence playing out ~18 days remaining. 882 leads receive Day 0 / +4 / +11 over the next ~18 days. Replies and "Interested" tags accumulate. In flight
Instantly leads — replies pending Warm replies decaying. Tiff to use pixsort-reply-draft skill to clear the backlog before they go cold. Urgent

Stale-leads bot

ItemDescriptionStatus
Phase 1 — daily Slack digest GitHub Actions bot, daily at 9 AM ET. Detects "Interested" threads with no motion for 3+ days. 1 stale today: Rhoda @ Sunflower Photo Solutions. Live
Phase 2 — auto-draft replies When a lead is marked Interested, the bot drafts a contextual follow-up in Instantly for one-click approval. Removes blank-reply-box friction. Pending
Daily perf recap Daily Slack digest of opens / clicks / replies per PixSort campaign. Spot what's working without logging into Instantly. Requested

Operations

ItemDescriptionStatus
Instantly management plan Decision needed: delegate (hire/VA), write an SOP, or do a cleanup pass. Current setup is functional but unowned day-to-day. Decision needed

Instagram outreach pipeline (paused)

ItemDescriptionStatus
IG scrape pipeline Mirror the YouTube pipeline for IG (mom influencers, photographers). Paused until June 2 while Tiff focuses on the mom-angle work. Paused

2. Paid ads

FB Campaign 1 — ICP test

ItemDescriptionStatus
Results 7-day Meta campaign May 5–12. Four UGC video ads × four audiences (Nail Salons, Parents, Archivist, Creators). Best: Nail Salons at $0.19/LPV. All audiences ranked "Below avg" on Meta ad quality. Complete
$501 spent · 2,117 LPVs · 67 App Store clicks (2.4% CTR) · Est. CPI $17–33
Landing page perf fixes Shipped May 18. Fixed iOS phone-gate trap + removed 2.6MB React dev script blocking first paint on FB in-app browser. ~1.1MB transfer savings. Shipped

FB Campaign 2 — App Install objective (next)

ItemDescriptionStatus
Strategy Switch iOS audience from LPV → App Install so Meta optimizes for installers directly. Industry utility-app CPI: $3–10 (3–5× better than Campaign 1). Hybrid: iOS → Install, Android → keep LPV. Planned
Babel-standalone removal Last LCP optimization for landing pages. Drops ~1.4MB more from initial page load. Open task

3. Influencer & affiliate partnerships

Adley partnership

ItemDescriptionStatus
Adley team — deliverables owed Tiff has not yet sent what Adley's team is waiting on. Top priority to unblock the partnership. Urgent
Co-branded landing page Adley (1.2M IG). Audience gets 30% off PixSort annual ($49.99 vs $69.99), Adley earns 20% commission. Page shipped. Waiting on monetization

Affiliate landing pages in queue

ItemDescriptionStatus
Jake landing page Co-branded affiliate page using the Adley template. $49.99 vs $69.99, 30% off, 20% creator commission. Not started. In queue
Reid landing page Same Adley-template treatment as Jake. Not started. In queue
Laura UGC page UGC creator page in queue. Not started. In queue

Creator CRM

ItemDescriptionStatus
Affiliate / YouTuber CRM (PixSort + FPS) Spreadsheet or Notion DB to track creator status: outreach → replied → deal → deliverables → live → commissions. Tool choice TBD. Planned

Camera roll outreach

ItemDescriptionStatus
Text influencers in Tiff's phone Reach out one-by-one to influencers in Tiff's personal network (camera roll contacts). Warmer than cold. Pitch: free PixSort + affiliate (20% / 30%). This week

Mom angle deep dive 🎯 — current focus (next 2 weeks)

ItemDescriptionStatus
Reverse-engineer Skool / mom community Take apart a successful mom-focused Skool community: hooks, onboarding, content rhythm, rituals, monetization. Goal: recreate the playbook for PixSort. [Tiff: specific community already identified, or picking one?] Starting now
Share insights → recreate funnel Document findings, map insights → PixSort-specific funnel (entry, value drop, hook, conversion). Outcome: written mom acquisition playbook. Following insights
Decision point — June 2 Evaluate signal. Double down on mom-funnel content/community, pivot to UGC paid, or something else surfaced during the deep dive. ~ June 2

4. Organic & founder-led content

Tiff's personal IG — founder-led content (ongoing)

ItemDescriptionStatus
Build-in-public on Tiff's IG Founder-led content on Tiff's personal IG. Build-in-public storytelling, BTS of PixSort. Drives organic awareness + warm audience for everything else. Ongoing
Daily IG post alarm 2-min setup. Alarm/reminder so daily posting actually happens without thinking. To set up
Trial Reels SOP Find or write an SOP for trial reels so anyone else can post them without Tiff being in the loop. To do
Manychat (IG DM automation) Auto-reply + tag DMs. To delegate (Jatin or VA). To delegate
DM engagement hire Assign someone for active DM conversations (not just auto-replies). Real human follow-through. To assign
Loom for editors Record an onboarding/walkthrough Loom for video editors so handoffs don't need Tiff each time. To record

PixSort brand IG 🎯 — pivot to parents angle (2-week sprint)

ItemDescriptionStatus
Shift creator-angle → parents-angle Pivoting brand IG to parents content for the 2-week mom sprint so every channel reinforces the same funnel. Repurpose: parents.html, parents-ads-mockup.html, parents UGC ad set. Pivoting now
Why this aligns Mom research → parents IG → parents.html → install. Parents showed $0.23/LPV in Campaign 1 (#2 after Nail Salons). Easy revert post-June 2. Rationale

YouTube

ItemDescriptionStatus
New YouTube channel for creators/PixSort Purpose TBD: brand channel vs build-in-public vs creator/affiliate hub. Decide direction before recording anything. Planned

UGC creator applications (new growth hack)

ItemDescriptionStatus
Recruit UGC creators to download & growth-hack the app Applications-based program: creators apply to use PixSort and growth-hack for their audiences. App + incentive in exchange for distribution at scale. [Tiff: form location, incentive structure, target creator count?] New idea

TikTok UGC (new channel idea)

ItemDescriptionStatus
TikTok UGC content / ads Adjacent to IG + YouTube. UGC organic or paid. [Tiff: organic strategy or ads channel? Same UGC pool?] New idea

5. Events & creator activations

PixSort creator retreat — this week

ItemDescriptionStatus
On-site integration Real-world retreat with PixSort integration on-site. Walkthrough: pixsort_retreat_walkthrough.html. [Tiff: where, when, how many creators, what "integration" looks like?] This week
Spencer meeting prep Met with Spencer. Notes intake pending — additional to-dos will surface from that conversation. Done

Tran UGC Skool community event — June

ItemDescriptionStatus
PixSort involvement Community event hosted by Tran (UGC creator) for her Skool community. PixSort involved. [Tiff: sponsor, software partner, or content tie-in?] June

6. Parked / revisit after June 2

Post-sprint decision options

ItemDescriptionStatus
UGC paid ads scale-up Lean on UGC video creative + Meta Install-objective ads to scale acquisition. Builds on Campaign 1 learnings. Decision pt June 2
FB Campaign 2 — App Install objective iOS LPV → App Install switch. 3–5× CPI improvement expected. Needs SDK / SKAdNetwork check first. Paused
IG scrape outreach pipeline Cold email pipeline targeting IG creators. Paused in favor of mom-angle focus. Paused

Tried & deprioritized

ItemDescriptionStatus
Reddit outreach / Crowd Reply Tried Reddit for moms / photo-organizing audiences (sub-by-sub drafts + Crowd Reply). Harder than expected — moderation varies widely, replies often removed, low signal for time spent. [Tiff: any learnings worth carrying — which subs engaged, which patterns failed, retry angle?] Tried · hard

7. Operations & tracking

Spend

VendorAmountNotes
Meta (FB Ads)$501.13FB Campaign 1 ICP test, May 5–12
Apify$251.90YouTube discovery: scraping + email enrichment (Rounds 1 + 2)
Higgs Field$44.00Subscription + Plus upgrade (renews May 23 at $49 unless cancelled before 6/2)
CapCut$20.00Pro one month, ad creative editing
Total this period$817.03Source: pixsort_expenses.csv

Automation (shipped today)

ItemDescriptionStatus
Daily log automation Claude Stop hook appends per-session summary bullets to ~/Documents/pixsort/daily_log.md after every chat. Tags each bullet [pixsort] / [fps] / [personal]. Live
Nightly rollup cron (10pm) Consolidates the day's bullets into a clean Summary block, reconciles todo.md (moves completed Open → Done), and updates this dashboard's Activity Log section. Live
Auto-push to GitHub Cron pushes to pixsortapp-dev/marketing-dashboard → Cloudflare Pages auto-deploys to pixsort-marketing.pages.dev. Live

This dashboard

ItemDescriptionStatus
Live dashboard (this page) Updated whenever a chat produces material marketing changes. Source HTML in the pixsort worktree, served locally on port 8765, mirrored to private GitHub for Spencer access. Live

📋 Snapshot

At-a-glance view across all topics above.

Urgent / time-sensitive 7

  • Adley team deliverables unblock partnership
  • Instantly warm replies use pixsort-reply-draft to clear backlog
  • Rhoda follow-up reply stale, getting older
  • PixSort creator retreat this week
  • Mom-angle sprint ~June 2 decision point
  • Tran UGC Skool event June
  • Higgs Field $29 → $49/mo renewal cancel/downgrade before June 2

In progress 11

  • Cold email to 882 leads in MOM YT
  • Today's send ramp 104 → 450/day end of week
  • Round 2 sequence playing out day 0/+4/+11 landing
  • Stale-leads bot Phase 1 daily Slack digest
  • 🎯 Mom angle deep dive — Skool reverse engineering
  • Founder-led IG content (Tiff personal)
  • 🎯 PixSort brand IG pivoting creator → parents
  • Adley co-branded landing — waiting on monetization
  • PixSort creator retreat on-site activation
  • Landing page perf fixes shipped, watching new metrics
  • Camera roll outreach to personal-network influencers

Shipped today 4

  • Daily log automation (Claude Stop hook)
  • Nightly rollup cron at 10pm
  • Auto-push to GitHub → Cloudflare Pages
  • Spencer meeting notes intake pending

Backlog & ideas 18

  • Jake landing page (Adley template)
  • Reid landing page (Adley template)
  • Laura UGC page
  • Affiliate / YouTuber CRM (PixSort + FPS)
  • Instantly management plan delegate vs SOP vs cleanup
  • New YouTube channel for creators/PixSort
  • Daily IG post alarm
  • Trial Reels SOP
  • Manychat IG DM automation (delegate)
  • DM engagement hire
  • Loom for editors
  • UGC creator applications program
  • TikTok UGC channel
  • FB Campaign 2 — App Install objective
  • IG scrape outreach pipeline
  • UGC paid ads scale-up
  • Phase 2 stale-bot — auto-draft replies
  • Daily campaign perf recap to Slack

📅 Daily activity (PixSort only)

Auto-generated from Claude chat transcripts at 10pm daily. Approximate — may overstate or omit work. Source of truth lives in ~/Documents/pixsort/daily_log.md.

No rollup yet. First update lands tonight at 10pm.

How to use this dashboard:
Tiff: bookmark localhost:8765/pixsort_marketing_status.html. Updated whenever something material lands in our chats.
Spencer: pull the private GitHub repo and open the HTML, or view the live Cloudflare Pages link.

Items needing 1–2 sentences from Tiff (amber italic in tables above): Round 3 details, retreat specifics, Tran event role, target Skool community, UGC creator application details (form, incentives, target count), TikTok UGC strategy clarification, Reddit learnings.

Source files: pixsort_expenses.csv · project_pixsort_ads_log.md · pixsort_outreach_log.md